Happy Friday! The Kentucky Derby is set for this weekend and Pinterest users are pinning big hats, spring dresses and mint julep recipes to an endless list of Pinterest boards. Today I’m highlighting two newspapers on Pinterest with Kentucky Derby themed boards. Does your newspaper have a Derby board?
1. Courier-Journal (Louisville, Kentucky) The first of two Kentucky Derby themed boards by the Louisville Courier-Journal is Kentucky Derby Party Recipes. The board description promises pins from “restaurants and our archives to help you put together the ultimate party. Find the best mint juleps, benedictines, bourbon balls, pimento cheese and more.” The drool-worthy board has over 55 pins and 257 followers. Sidenote: According to HubSpot’s Dan Zarrella, recipes are one of the most re-pinnable types of pins. If you aren’t already finding a way to pin images of food and share recipes, start doing it today.
The second Derby themed board by the Courier-Journal is “Kentucky Derby Fun | Fashion” and the nine pins so far on the board are images of big colorful hats. I want one! This board has 203 followers.
2. The York Daily Record (York, Pennsylvania) A similarly themed board by the York Daily Record also centers on hats. The Derby Hats board (with 60 pins) proclaims, “Nothing says Derby like hats!” and the board’s 401 followers seem to agree.
With all of the attention on food and fashion one might think the main ingredient of the Kentucky Derby has been lost. Fear not my friends! The York Daily Record pays tribute to the stars of the show with its board “2012 Kentucky Derby Horses.” The board has 399 followers and 21 pins. Try this: Encourage your followers to re-pin or like their favorite horse. Promote it on your Facebook page or homepage to get readers checking out your Pinterest account.
Speaking of the York Daily Record, come back Monday for a second-in-a-series post featuring a Q & A with the YDR’s own Buffy Andrews, social media coordinator and assistant managing editor of features and niche publications.
And don’t forget to check out the first post in the series, an interview with the Chicago Tribune’s Amy Guth.
So friends, does your newspaper have boards devoted to the Kentucky Derby? Which horse are you cheering for? Have a happy and fabulous weekend. Thanks for reading.