New York Times on Pinterest

The New York Times is on Pinterest, BUT there’s not much activity coming from the account at this time. Lexi Mainland, social media editor, confirmed for me that this is in fact the official New York Times Pinterest account and said they’d begin pinning soon.

@SocialScraps Yes it is. We’ll be starting there soon.

— Lexi Mainland (@lexinyt) May 17, 2012

For now we’ll have to sit and wait with the other 203 pinners who have already started following the account.

What the New York Times has done, however, is create a few of their own boards: “Home & Garden” (346 followers), “Food & Drink” (371 followers) and “Style” (380 followers).

No real surprises there as the board names are in line with the type of content users pin, but here’s to hoping they take a few chances with their boards to see how powerful Pinterest can be.

What would you like to see the New York Times pin?